Friday, April 30, 2021

Initial music video research

Initial music video research

Chosen artist: grandson

Commonalities in his music videos
  • Genre: rap, activist/alternative rock
  • Type of video: statement, narrative 
  • Settings/locations: warehouse, outdoors (lake), house, car parks, big empty rooms- 'normal' locations 
  • Costumes: suits or casual (jeans, trainers, oversized jackets, t-shirts)
  • Props: mannequins
  • Make-up: gory effects, black under the eyes 

  • Themes and tone: dark, real, social/political issues
  • Narratives: message- social justice, sinister
  • Choreography: sometimes, not too complex, jumping, arm movements
  • Key components: usually in black and white/monochrome- dark areas are emphasised, lots of blackness

'Identity' lyrics
Nobody really cared, so it never really mattered
It never really mattered, so it never really happened 

What's the point in fighting for a happy ever after? [2]
The past keeps haunting the future I imagine [2]
All I ever wanted was a little peace and quiet
Just color in the lines, and you'll get it like they promise [3]

If you bite the hand, get louder and defiant [4]
Then you'll see how quickly they come making a deposit [5]
One false move, you're a Kennedy [6]
If you fight it you're the enemy [6]

I'm so sick, but I can't find a remedy [7]
I'm still tryna find my identity [8]
Where's my head? On the podium [9]
Gas me up, no petroleum [9]

I'm so sick, but I can't find a remedy
I'm still tryna find my identity
Mass detention, debt collection, misdirection [10]
Got lost, missed intervention [10]
We missed redemption, missed reflection, kissed the weapon [10]
Skipped the lesson, caught an infection [10]
Mass confusion, air pollution [10]
Compromised foreign contribution [10]
Mass epidemic, no mask in a mass, call a medic [10]
Go fast, do I last? Apathetic [10]
Might crash, I'm a hack, I'm pathetic I know [10]
Times ain't changing, the sun don't show [10]
When the trees won't grow, when the bombs keep dropping [10]
The fake tan on the TV keeps talkin' [10]

Just wanna be optimistic
My sanity's gone off ballistic
Train was leaving, I just missed it [11]
Guess that I'm stuck with this shit

Damn
One false move, you're a Kennedy
If you fight it, you're the enemy
I'm so sick, but I can't find a remedy
I'm still tryna find my identity
Where's my head? On the podium
Gas me up, no petroleum
I'm so sick, but I can't find a remedy
I'm still tryna find my identity
I'm still tryna find my identity
One false move, you're a Kennedy
If you fight it, you're the enemy
I'm so sick, but I can't find a remedy
I'm still tryna find my identity
Where's my head? On the podium
Gas me up, no petroleum
I'm so sick, but I can't find a remedy
I'm still tryna find my identity

- About people ignoring people's stories/cries for help, they want to pretend that the issues in society aren't going on- if people don't pay attention to something, did it ever really happen?
- There are still past issues that people have ignored and never addressed, we can't have a better future if we don't deal with the issues of the past- could relate to social or personal problems 
- About conforming and keeping quiet, if you follow their orders and stay within the lines then they'll leave you alone
- If you want to fight, you need to be loud and fight as much as you can- once you've started fighting you can't stop
- If you fight against them, they'll eventually give in to the masses
- If you do something wrong, they will against you and dispose of you if necessary 
- Could be about dealing with mental health issues and can't be cured, or about feeling sick about the injustice in the world that hasn't been solved
- Identity crisis, not knowing who you are, being forced to make a decision about what you're going to do and who you're going to be
- Not being represented/seeing anybody like you in charge, gaslighting- make you think that they're going to do something about it but never do 
- Rapping about important issues in the world such as debt, poverty, gun control, climate change, COVID-19 pandemic
- Opportunities to do something passing by and you can't quite get to them or could be that he keeps fighting but nothing is being done to fix the issues in the world

Tuesday, March 2, 2021

Task 1- Research roles

 

Research roles 

Academic and research librarian 

They work in universities and further education colleges and provide staff, researchers and students with access to information they need to and teach them skills necessary for conducting research. They do this by training staff and students in information literacy, referencing, literature searching and copyright laws.  

Skills required: collection management, cataloguing and classification (typical librarian skills).  

Formal qualifications aren’t usually needed with many academic libraries advertising graduate trainee roles. For senior positions, a postgraduate qualification in library and information science is typically required. Many employers also look for CILIP chartership (professional registration) or a willingness to work towards it. 

Market research data analyst 

They study statistics and information collected through surveys.  

A degree or postgraduate qualification involving data analysis is usually needed, such as maths and statistics, marketing and analytics, business and marketing or data science. Alternately, you could start with a higher apprenticeship as a data analyst or start work as a research assistant and move onto analysis after gaining more experience and qualifications.  

Skills required: analytical thinking skills, can pay attention to detail, excellent verbal communication, customer service skills, maths knowledge, business management skills and the ability to use a computer and main software packages. 

Day-to-day tasks: speaking with clients, writing proposals that detail how research will be carried out, managing relationships with clients, advising researchers about survey methods and design, checking the quality of the data collected, analysing the data using statistical software programmes and computer models, presenting results (talks, written reports, graphs, tables) and explaining findings to market research executives. 

Market research executive 

They help clients to find out people’s views on certain products or political/social issues. 

To enter the quantitative sector of market research work, you may want a degree in subjects such as maths, statistics, business, management or economics. 

To enter the qualitative sector of market research work, you may want a degree in subjects such as psychology, sociology, geography, social sciences or anthropology. 

You could also take a Level 3 course in marketing or Level 4 course in professional marketing at college to gain some of the necessary skills needed for this job.  

These skills include: analytical thinking skills, paying attention to detail, customer service skills, knowledge of the English language, persistence and determination, excellent verbal communication skills and the ability to confidently use computers and main software packages.  

Day-to-day tasks: meeting clients to discuss research projects, creating proposals to present to clients, managing budgets, designing questionnaires, organising surveys, analysing data to present to clients and advising clients on how to best use the research and results.  

Market researcher 

They interview people to find out their opinions on products, services or issues.  

These following college courses could be useful when applying for this job: Level 1 Certificate in Customer Service, Level 2 Certificate in Principles of Working in Customer Service and a Level 2 Certificate in Principles of Marketing.  

You can apply directly for this job, however, as employers are more interested in your personality, enthusiasm and communication skills than qualifications and experience. 

Skills required: maths knowledge, analytical thinking skills, teamwork skills, to be flexible and adaptable to changes, excellent verbal communication skills and the ability to use computers and various software programmes. 

Day-to-day tasks: talking to people in the street or over the phone or by visiting their homes, persuading people to partake in surveys, asking people questions and possibly videoing them, recording answers and organising results to pass to superiors. 

Research officer 

They are accountable for extensive research to enable matching, updating or the creation of works, cues and productions for music systems. They also oversee the making of decisions about research into products and ensure that everybody is accurately paid. They have to meet distribution deadlines as well as analyse and interpret data to report inconsistencies and take responsibility for acting on findings.  

Skills required: can critically evaluate information to identify potential errors, takes responsibility for achieving objectives, uses own initiative without a need for direction and can identify the most efficient ways of working. 

A background in research and data analysis is needed, and an interest in music is preferred. It is also required that you have experience using computers and Microsoft Office software, especially Word, Excel and Outlook. 

Research scientist 

The details of the job depend on the area of research you work on. This could include working with hardware, improving hand and body tracking or decreasing the cost of hardware. You could also work in the healthcare industry to help improve practices by running experiments with participants.  

Skills required: working with a team, understanding other’s strengths and weaknesses, being forward-thinking, handling data (e.g. experiment/survey results) and pulling conclusions from results. 

Higher education qualifications are needed for this job as you’ll learn how to conduct research and gain experience managing research projects.  

Researcher 

They support producers by finding information, people and places for TV or radio programmes. 

Researchers often have a degree, with the most useful being: broadcasting and media, English, history, journalism and politics. However, you could also do an apprenticeship as a broadcast production assistant as a way of working towards this job.  

College courses that are relevant to this career are a Level 2 Diploma in Creative Media, Level 3 Diploma in Creative Media Production or a Level 3 Diploma in Creative Media Production & Technology.  

It is possible to pursue this career path without gaining qualifications, though they are usually looking for people with experience. This can be gained by working on radio programmes, student films, TV programmes, local newspapers or student publications.  

Skills required: analytical thinking skills, ability to use your initiative, customer service skills, persistence and determination, verbal communication skills and the ability to use a computer and various software programmes. 

Day-to-day tasks: discussing programme ideas and researching needs with producers, finding and checking information, searching media libraries and archives, writing briefs for presenters, checking copyright, finding studio audiences/programme contributors looking for locations and researching and writing content for websites/social media. 

Weave researcher 

Weave researchers’ schedules often vary from week to week.  They could be planning new designs, creating yarn wraps, weaving samples or experimenting with colours and textures. They also work on orders/comissions for clients or on projects with other people. Doing research is a key aspect within all of this, researching ideas and learning about new ways to create. 

It is probably useful to have experience or qualifications within a creative subject, especially within Art and Design.  

There are many related careers that can be pursued relating to textiles such as a printed textile designer, weaver, visual merchandiser, self-employed tailor, retailer or new technologies researcher. 

Skills required: patience, creativity, the ability to work well independently and with others and adaptability to the everchanging schedule.  

Bibliography 

Thursday, January 14, 2021

Research portfolio

Primary research

Questionnaire for collecting feedback about my corporate video:

https://www.surveymonkey.co.uk/r/Q7G9N78



This questionnaire was for our corporate video unit that we created so we could gain an understanding of who was watching our video and what their opinions were on it. It is a good example of primary research as I created the questionnaire with my pair, who also made the video the questionnaire is about. We developed all the questions ourselves and we were the ones who sent it out. This meant we could control who was filling out and ensure we would be receiving serious and useful data. We collected our own information through the questionnaire, which is the key definition of primary research. The results we have collected are honest and we know that they can be trusted to give us accurate data regarding the video. We included both open and closed questions so we could collect both qualitative and quantitative data. We controlled this by creating some multiple choice questions and some questions with text boxes that everyone can freely write in. 

 

Secondary research

Unilever research:


This research was for our advertising unit which we conducted because we had to make our own advert for a Unilever product. Gaining an understanding of the company allowed us to make a advert that fit with their brand. It is a prime example of secondary research as all of the information that has been collected came from other sources. All of the information here I gathered from various websites, excluding the video analyses, with the main source being the official Unilever website. I used this because I knew the information would then be highly accurate as it came from the official company.

Unilever rebranding pitch:


This was also for our advertising unit and we presented these pitches to our classes, using the research to support the ideas we were pitching. It is another good example of secondary research as I had to find pre-existing information about the company Unilever and the Magnum ice cream brand. I again used their official websites to ensure that the information featured is highly accurate and trustworthy as they publish it all. I used this research to back up the primary parts of my pitch, such as my rebranding and advert ideas.

TV Advert Analysis:


My TV advert analysis contains secondary research alongside my analysis, such as Galaxy's slogan, when the advert was aired and what channel it was aired on. The information didn't always come from completely reliable sources as I couldn't find what I wanted on Galaxy's official page or any other reliable website. I used the research to support my analyses of the advert. It was again for the advertising unit and the analysis allowed me to understand the importance of every aspect of an advert and what effects they can have on an audience.

Research for UEA PDP corporate video- Pages 1 and 2:


This research was for our corporate video unit. It's all about the UEA PD Programme as that's what our video was focused on. We conducted as much research as possible so our video would be highly accurate and representative of the programme. It is another good example of secondary research as I collected this research from other sources, primarily the East Norfolk website and the UEA PDP booklet. I could trust all the information as they are official sources created by EN and the UEA, who collaboratively worked together to create the programme and the Hive cafĂ©. I collected a lot of research about both so our video would be well informed and the audience would be able to trust what we're communicating to them. 

Secondary research for documentary- Pages 1-3 (excluding cover page):

This research was for our factual programming unit that I conducted to ensure the information I presented was factual. It is another prime example of secondary research as the information was collected by others and they published it for public access. I used it for my documentary to ensure that the facts I was communicating were accurate. The purpose of documentaries is to convey factual information to an audience about topics and events, so I had to make sure everything I featured in my documentary was based on facts. 

Quantitative research

Questionnaire for documentary:


This research was conducted for the factual programming unit so I could collect the opinions of those I questioned and receive numerical data. It is a good example of quantitative research as I included closed questions, which collect quantitative data. It can be displayed using graphs and charts as it's numerical (it can be conveyed through numbers). I could then use the answers to the closed questions to find averages and patterns regarding people's experiences during the pandemic. 

Data for questionnaire about UEA PDP video:

This research was collected for the corporate video unit and used so we could understand the opinions of those who watched our video. It is a prime example of quantitative research that I collated from the responses to the questionnaire about the UEA PDP video. These bar graphs convey the popularity of each answer in multiple choice questions, allowing us to understand what the average effect our video had on the audience and what the audience though of it. The number of each response to the question was counted up and converted into graphs and percentages. 












Qualitative research
Answers to questionnaire about UEA PDP video:

This research was also conducted for the corporate video unit but the opinions we collected produced qualitative instead of quantitative data. These responses are a good example of qualitative research as they give non-numerical data. They are the reasons and opinions of those who reviewed our video and filled out our questionnaire, which is useful for understanding what they think of the video in more depth in comparison to qualitative data. These answers were in response to open questions which allow them to express what they think. We can then use this data to understand the minds of our audience and know what we can improve on for future work. 

Production research

Paperwork for UEA PDP video:


This production research was conducted for the corporate video unit that was necessary so we could find which locations we wanted to use, plan our filming schedule and gain permission to feature certain people and locations in our video. This paperwork is a prime example of production research as it's all focused on how the video was made. This kind of research then helps us to produce a successful and legally created video as it's all been thoroughly planned. 
We created a shot list so we knew what shots we wanted to film and the order in which we wanted them. We created a production schedule so we knew when we were going to film certain parts of the video. We also filled out a risk assessment so we were aware of any potential risks we could face whilst filming and had solutions to prevent them from happening. We made location recces to scout the locations we wanted to use and collect information such as the address, contact info and its availability. We then also had to fill out location and talent releases so we had permission to feature the people and locations we filmed in our video. 



We initially had images of the UEA that we'd found online in our UEA PDP video, and it came to our attention that we should've gotten permission to use them. We contacted the marketing team, who in turn emailed an associate from the UEA. They sent back a variety of images that they gave us permission to use and we replaced the former images with the ones provided. This means the UEA can't accuse us of using copyrighted material that they own and breaking copyright laws. 

 
Audience research

Rebranding pitch for Magnum:

This research was conducted for the advertising unit, which I conducted so I could understand the Magnum brand, their usual target audiences and the campaigns they've produced It is a good example of audience research because I gathered information about the audience who typically watch Magnum adverts so I could identify my own one for my rebranding idea. This included their gender, age, class, lifestyle and psychographic profile. I then related this information to their adverts, which allowed me to understand why they used certain techniques and imagery and how it appealed to their typical audiences.